banner image


Unlike a vape product which uses e-liquids, IQOS is an electronic device that heats real tobacco for a more satisfying taste experience.

That’s why the majority of smokers who try it switch away from smoking for good.*

TAR is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from TAR and consists of significantly lower levels of harmful chemicals.**

Switching completely to IQOS is less harmful than continuing to smoke.***
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research
**Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke
***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS Device